The error I see is "Bad installation. Error invoking Java VM (execv)
...\javaw.exe" during application launch.

I was able to reliably reproduce this error with coldapp scenario on
Windows XP with FX 1.4-15 using the following steps:
   $ javaws -uninstall -system
   $ javaws -import -system -javafx
http://jfx.sfbay.sun.com/hudson/view/Presidio/job/presidio/label=windows-i586-14/15/artifact/artifacts/rt-deployed/javafx-rt.jnlp
   $ javaws -uninstall
   $ javaws -wait app_animpath_jws.jnlp

You need to create C:/temp/startup_failure dir and place attached jar
and jnlp files there first.

If "-javafx" flag is removed or the application is already in the cache
(javaws -uninstall is skipped), it works fine.