If I use the FX packager and name my product "Whatever", when I install the MSI, the product gets installed in %PROGRAMFILES%\Whatever\

It would be nice if we could install the product under %PROGRAMFILES%\CompanyName\Whatever.

Inserting the company name (but could be anything else) in installation path is something done by a given number of products; such "company names" I read on my own computer = Atlassian, Intel, ...