JavaFX debian native packaging is broken on ubuntu 13.10 64-bit starting with b114. Using b113, or even using b114 and swapping in the b113 $JDK_HOME/lib/ant-javafx.jar, works fine. Here's the relevant snippet of our ant build script. Let me know if you need more info.
<taskdef resource="com/sun/javafx/tools/ant/antlib.xml"
uri="javafx:com.sun.javafx.tools.ant"
classpath="${jdk.path}/lib/ant-javafx.jar:${dist.dir}/installer/assets"/>
<fx:deploy nativeBundles="deb"
outdir="${dist.dir}/installer" verbose="true">
<fx:application name="${prodname}" version="${release.number}.${build.number}"
mainClass="${main.class}"
toolkit="swing"/>
<fx:platform>
<fx:property name="javafx.verbose" value="true"/>
<fx:jvmarg value="-Xmx1024m"/>
<fx:jvmarg value="-Dsiterise.bundledLaunch=true"/>
</fx:platform>
<fx:resources>
<fx:fileset dir="${dist.dir}/stage">
<include name="*/**"/>
</fx:fileset>
</fx:resources>
<fx:preferences shortcut="false" install="false" menu="false"/>
<fx:info title="${prodname}" vendor="Sutro Software" description="Siterise"/>
</fx:deploy>
<taskdef resource="com/sun/javafx/tools/ant/antlib.xml"
uri="javafx:com.sun.javafx.tools.ant"
classpath="${jdk.path}/lib/ant-javafx.jar:${dist.dir}/installer/assets"/>
<fx:deploy nativeBundles="deb"
outdir="${dist.dir}/installer" verbose="true">
<fx:application name="${prodname}" version="${release.number}.${build.number}"
mainClass="${main.class}"
toolkit="swing"/>
<fx:platform>
<fx:property name="javafx.verbose" value="true"/>
<fx:jvmarg value="-Xmx1024m"/>
<fx:jvmarg value="-Dsiterise.bundledLaunch=true"/>
</fx:platform>
<fx:resources>
<fx:fileset dir="${dist.dir}/stage">
<include name="*/**"/>
</fx:fileset>
</fx:resources>
<fx:preferences shortcut="false" install="false" menu="false"/>
<fx:info title="${prodname}" vendor="Sutro Software" description="Siterise"/>
</fx:deploy>